$Who Earns What

How much does a ad sales agent make?

US Advertising Sales Agents

Answer: A typical ad sales agent in the United States makes $64,820 a year (median, May 2025, US Bureau of Labor Statistics).

Yearly pay of a typical person doing this job in the US
$64,820

Line up 100 people; this is the one in the middle (median). about 92,000 people work in this job. About the same as the US-wide typical pay ($50,980).

Lower earner
$35,240
10th from the bottom of 100
Typical person
$64,820
Right in the middle (median)
Higher earner
$146,010
10th from the top of 100

If 100 people had this job

Lowest at bottom-left, highest at top-right

Hover over a person to see their yearly pay

56 of 100
more than half

Ad sales agent pay in the United States (May 2025, median and spread)

Ad sales agent pay in the United States (May 2025, median and spread) — Data: US BLS OEWS, May 2025
Lower earner (10th from bottom)Typical person (median)Higher earner (10th from top)People in this job
$35,240$64,820$146,010about 92,000
States where ad sales agents earn the most (median, May 2025)
StateTypical person (median)People in this job
Washington$101,320about 4,000
New York$98,360about 14,000
Massachusetts$80,500about 1,000
California$80,360about 10,000
Colorado$73,420about 1,000

Why does pay differ?

In the U.S., an ad sales agent's experience, sales results, employer, and location can affect pay. Many jobs add commissions or bonuses to salary, so strong personal, team, or company results can mean more.

What if you lived in a different state?

Pay varies a lot by state in the US
Whole US$64,820
Washington$101,320
New York$98,360
Massachusetts$80,500
California$80,360
Colorado$73,420
Arkansas$49,120
Kansas$48,660
Tennessee$40,910

Top 5 and bottom 3 states, typical (median) yearly pay.

What does a ad sales agent do?

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

What's a typical day like?

They research a business and its customers, then meet or call to suggest ads for print, radio, TV, websites, or social media. They prepare sample ads and cost proposals, follow up with clients, and report on their accounts.

How to get this job

In the U.S., people usually start after high school; some employers prefer or require a bachelor’s degree. Sales and communication skills help, and new hires learn on the job.

Vocational school or a few years' experience (preparation level 3 of 5)

Good for people who like leading and selling and keeping things organized.

Did you know?

Some ad sales agents arrange commercial taping sessions and go along with clients—more than just making sales calls!

Similar jobs

Jobs using similar skills (O*NET)

Earn more in the same field

Sales jobs that pay a bit more

Sources and data

Source: US Bureau of Labor Statistics, OEWS May 2025 (bls.gov); descriptions and related jobs from O*NET 31.0. Figures as of May 2025, full-time yearly pay (hourly × 2,080 hours). bls.gov/oes · O*NET OnLine

Pages used for the text

Data: US BLS OEWS, May 2025 · 1 USD = 150 JPY