How much does a marketing manager make?

In the US, pay can differ with a manager’s related experience and with the employer’s industry and location. Marketing leaders also work in specialties such as brand or product marketing, so their roles can differ.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

What's a typical day like?

They review customer research and sales forecasts, then meet with product, sales, and public-relations teams to plan how to reach buyers. They also check campaign designs, budgets, and results.

In the US, most people earn a bachelor’s degree in marketing, business, or communications, then gain experience in sales, market research, public relations, or another related job. This is usually a step-up career after college, not a first job.

Usually a bachelor's degree (preparation level 4 of 5)

Good for people who like leading and selling and keeping things organized.

Surprisingly, 84% of surveyed US marketing managers say their usual workweek is longer than 40 hours.