How much does a ad manager make?

In the U.S., pay can vary with related experience, location, and the industry or employer; BLS reports differences across industries and provides state-and-area wage data. Most work full time, and some work over 40 hours a week, but longer hours do not necessarily mean higher pay.

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What's a typical day like?

They meet with clients and coworkers to plan an ad, choose where it will appear, and set a budget. Then they check the words and pictures, guide the team making the ad, and see how well the campaign worked.

In the U.S., earn a bachelor's degree in marketing, business, communications, or a related field, then gain experience in advertising, marketing, promotions, or sales. Some employers prefer a master's degree.

Usually a bachelor's degree (preparation level 4 of 5)

Good for people who like leading and selling and keeping things organized.

Promotions managers can mix ads with discounts, rebates, contests, or event displays to encourage people to buy—so a promotion is more than a commercial.