$Who Earns What

How much does a financial advisor make?

US Personal Financial Advisors

Answer: A typical financial advisor in the United States makes $105,070 a year (median, May 2025, US Bureau of Labor Statistics).

Yearly pay of a typical person doing this job in the US
$105,070

Line up 100 people; this is the one in the middle (median). about 267,000 people work in this job. Well above the US-wide typical pay ($50,980).

Lower earner
$50,190
10th from the bottom of 100
Typical person
$105,070
Right in the middle (median)
Higher earner
$357,020
10th from the top of 100

If 100 people had this job

Lowest at bottom-left, highest at top-right

Hover over a person to see their yearly pay

53 of 100
more than half

Financial advisor pay in the United States (May 2025, median and spread)

Financial advisor pay in the United States (May 2025, median and spread) — Data: US BLS OEWS, May 2025
Lower earner (10th from bottom)Typical person (median)Higher earner (10th from top)People in this job
$50,190$105,070$357,020about 267,000
States where financial advisors earn the most (median, May 2025)
StateTypical person (median)People in this job
New York$166,400about 22,000
New Jersey$158,570about 9,000
California$130,330about 32,000
Oregon$122,830about 3,000
Illinois$120,130about 10,000

Why does pay differ?

In the U.S., pay often grows with experience, CFP certification, and senior responsibilities; it also differs by firm type or size, location, and the services or client assets managed. Some advisors get a salary and bonuses, while others charge fees or earn commissions, so their pay also depends on how they are paid.

What if you lived in a different state?

Pay varies a lot by state in the US
Whole US$105,070
New York$166,400
New Jersey$158,570
California$130,330
Oregon$122,830
Illinois$120,130
Michigan$77,930
Utah$77,390
North Dakota$76,870

Top 5 and bottom 3 states, typical (median) yearly pay.

What does a financial advisor do?

Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives. May also buy and sell financial assets for clients. Excludes “Securities, Commodities, and Financial Services Sales Agents” (41-3031).

What's a typical day like?

They meet clients, ask about goals and finances, then use a computer to build a plan for saving, investing, or retirement. They explain choices, check accounts and markets, and follow up—sometimes at evening or weekend meetings.

How to get this job

U.S. advisors usually earn a bachelor’s degree, often studying business, social science, or math, then train with a senior advisor for over a year. Some need state licenses and exams; CFP certification adds coursework, a test, and experience.

Usually a bachelor's degree (preparation level 4 of 5)

Good for people who like leading and selling and keeping things organized.

Did you know?

Some U.S. financial advisors teach evening money seminars or attend networking events to find new clients—so their job includes bringing in business, not just managing money.

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Sources and data

Source: US Bureau of Labor Statistics, OEWS May 2025 (bls.gov); descriptions and related jobs from O*NET 31.0. Figures as of May 2025, full-time yearly pay (hourly × 2,080 hours). bls.gov/oes · O*NET OnLine

Pages used for the text

Data: US BLS OEWS, May 2025 · 1 USD = 150 JPY