$Who Earns What

How much does a model make?

US Models

Answer: A typical model in the United States makes $48,470 a year (median, May 2025, US Bureau of Labor Statistics).

Yearly pay of a typical person doing this job in the US
$48,470

Line up 100 people; this is the one in the middle (median). about 4,000 people work in this job. About the same as the US-wide typical pay ($50,980).

Lower earner
$34,190
10th from the bottom of 100
Typical person
$48,470
Right in the middle (median)
Higher earner
$131,470
10th from the top of 100

If 100 people had this job

Lowest at bottom-left, highest at top-right

Hover over a person to see their yearly pay

49 of 100
not many

Model pay in the United States (May 2025, median and spread)

Model pay in the United States (May 2025, median and spread) — Data: US BLS OEWS, May 2025
Lower earner (10th from bottom)Typical person (median)Higher earner (10th from top)People in this job
$34,190$48,470$131,470about 4,000

Why does pay differ?

In the United States, a model’s pay can depend on the kind of assignment and client, local demand, and how many hours or bookings are available; work is often part-time and irregular. Experience and skill can also matter, and agencies take a share of earnings but may bring models more assignments.

What if you lived in a different state?

Pay varies a lot by state in the US
Whole US$48,470
Arizona$109,910
New York$107,280
New Jersey$60,520
California$57,400
Illinois$53,280
New Hampshire$39,890
Missouri$34,610
Georgia$15,080

Top 5 and bottom 3 states, typical (median) yearly pay.

What does a model do?

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

What's a typical day like?

A model may work in a studio or at a fashion show, coordinating with photographers, stylists, makeup artists, and clients before posing in clothes or with products. Between bookings, they update a portfolio or meet agents and clients.

How to get this job

In the United States, no degree or license is needed; send photos to agencies or apply at an open call. Some people start before high school graduation and learn posing on the job.

High school plus some training (preparation level 2 of 5)

Good for people who like creating and building and doing.

Did you know?

Models don’t only pose for photos and ads: some pose for paintings and sculptures, too.

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Sources and data

Source: US Bureau of Labor Statistics, OEWS May 2025 (bls.gov); descriptions and related jobs from O*NET 31.0. Figures as of May 2025, full-time yearly pay (hourly × 2,080 hours). bls.gov/oes · O*NET OnLine

Pages used for the text

Data: US BLS OEWS, May 2025 · 1 USD = 150 JPY