Who Earns What

How much does a model make?

US Models
$48,470

a year · about $23 an hour

A typical model in the United States makes $48,470 a year, about $23 an hour, about the same as a typical US worker (median, May 2025, US Bureau of Labor Statistics).

What do they do?

A model may work in a studio or at a fashion show, coordinating with photographers, stylists, makeup artists, and clients before posing in clothes or with products. Between bookings, they update a portfolio or meet agents and clients.

Did you know? Models don’t only pose for photos and ads: some pose for paintings and sculptures, too.

Is that a lot?

Compared with jobs you know
This job$48,470
Typical worker$50,980
Elementary teacher$63,970
Doctor$244,180
Cashier$32,880

If 100 people had this job

Most earn between $34,190 and $131,470
49 of 100
not many

How do you become one?

In the United States, no degree or license is needed; send photos to agencies or apply at an open call. Some people start before high school graduation and learn posing on the job.

School needed: High school plus some training

Good for people who like creating and building and doing

Why does pay differ?

In the United States, a model’s pay can depend on the kind of assignment and client, local demand, and how many hours or bookings are available; work is often part-time and irregular. Experience and skill can also matter, and agencies take a share of earnings but may bring models more assignments.

Where does it pay most?

Highest in Arizona ($109,910), lowest in Georgia ($15,080).

See every state
Whole US$48,470
Arizona$109,910
New York$107,280
New Jersey$60,520
California$57,400
Illinois$53,280
New Hampshire$39,890
Missouri$34,610
Georgia$15,080

Top 5 and bottom 3 states, typical (median) yearly pay.

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Kids' questions

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Who earns more?
Data table and sources
Model pay in the United States (May 2025, median and spread) — Data: US BLS OEWS, May 2025
Lower earner (10th from bottom)Typical person (median)Higher earner (10th from top)People in this job
$34,190$48,470$131,470about 4,000
States where models earn the most (median, May 2025)
StateTypical person (median)People in this job
Arizona$109,910—
New York$107,280—
New Jersey$60,520—
California$57,400about 990
Illinois$53,280about 60

Official definition: Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

Source: US Bureau of Labor Statistics, OEWS May 2025 (bls.gov); descriptions and related jobs from O*NET 31.0. Figures as of May 2025, full-time yearly pay (hourly × 2,080 hours). bls.gov/oes · O*NET OnLine

Pages used for the text

Data: US BLS OEWS, May 2025 · 1 USD = 150 JPY