Who Earns What
Kids' questions / Business

🚀 How much does an entrepreneur make?

In the U.S., most small-business owners take under $49,000 a year (28% take $0); a typical owner on payroll gets about $57,600; top reported CEO compensation reached $280.8 million in 2025.

Pay depends on whether a business makes money and whether owners reinvest; exceptional business leaders can also receive huge, often stock-based awards.

US Most people, typical, the top

Entrepreneur — US
WhoYearly earningsBased on
Most small-business owners (survey)$0–$49,0002026 Pilot owner-pay survey, reported by SCORE
A typical small-business owner paid through payroll$57,600Gusto payroll records, 2019–2025
Top reported public-company CEO compensation
Niraj Shah (Wayfair CEO; $280.8M reported 2025 compensation)
$280.8MWayfair 2026 proxy statement (SEC) summary compensation table: $280.8M for 2025, almost all grant-date value of stock awards

Per month and per day

Entrepreneur — US
WhoPer monthPer day (÷365)
Most small-business owners (survey)$0–$4,083$0–$134
A typical small-business owner paid through payroll$4,800$158
Top reported public-company CEO compensation$23.4M$769,315

Where does the money come from?

  • Sales and business profit: For a sole proprietor, sales bring in money, but business costs and expenses are taken out to find the profit. Source
  • Payroll wages: Gusto found typical cash wages of $57,600 a year for small-business owners in 2025. Source
  • Profit distributions: Some owners may also receive profit distributions or other income outside payroll wages. Source
  • Salary, bonuses, and stock awards: Pay for some public-company CEOs includes salary, bonuses, and stock awards. Source

What famous entrepreneurs make

WhoAmount
🚀 Elon Musk
CEO of Tesla
$929B (2026 · net worth)
Musk is ranked the world's richest in 2026, worth about $929B (Forbes list: $839B); Tesla's new plan could pay up to $1T in stock.
💻 Bill Gates
Gates Foundation chair
$115B (2026 · net worth)
Forbes estimated Bill Gates's wealth at about $115 billion on Sept. 26, 2026.
💼 Jeff Bezos
Founder of Amazon
$224B (2026 · net worth)
Amazon founder Jeff Bezos is estimated to be worth about $224 billion in 2026.
💼 Mark Zuckerberg
CEO of Meta
$25.1M (2025)
Meta CEO Zuckerberg takes a $1 salary, but total pay is about $25.1 million a year; his 2026 net worth is $222 billion.
💼 Jensen Huang
President & CEO of NVIDIA
$36.34M (2026)
NVIDIA CEO Jensen Huang's pay is about $36.34 million a year, and his wealth is estimated at about $154 billion in 2026.
💼 Larry Page
Co-founder of Google
$257B (2026 · net worth)
Google co-founder Larry Page's wealth is estimated at about $257 billion in 2026.
💼 Sergey Brin
Co-founder of Google/Alphabet
$237B (2026 · net worth)
Google co-founder Sergey Brin's wealth is estimated at about $237 billion as of 2026.
💼 Larry Ellison
Co-founder of Oracle
$190B (2026 · net worth)
Oracle co-founder Larry Ellison's wealth is estimated at about $190 billion in 2026.
💼 Amancio Ortega
Founder of Zara (Inditex)
$148B (2026 · net worth)
Zara founder Amancio Ortega's wealth is estimated at about $148 billion in 2026.
Niraj Shah$280.8M (2025) Estimate
Reported total compensation in 2025 (Source)

How do you become an entrepreneur?

In the United States, first research customer needs and write a business plan. Then find funding, choose and register the business, and get any needed tax IDs and permits before opening.

  1. Research customer needs and competitors.
  2. Write a business plan and estimate the money needed.
  3. Choose funding, such as savings, investors, or a loan.
  4. Choose a business structure and name, then register it.
  5. Get needed tax IDs and permits, then open the business.

Qualifications and exams

The SBA startup steps list no universal entrepreneur exam. Required licenses and permits depend on the business and its state, county, or city.

A day as an entrepreneur

In the morning, an owner may check the books and talk with workers about the day's tasks. Later, they might plan how to sell a product or service and deal with business problems. Checking taxes and permits is also part of the job.

Next up

Who earns more?

Common questions

Do entrepreneurs get a paycheck every month?

Some owners receive a steady paycheck. Gusto's payroll records show typical monthly cash wages of $4,800 for small-business owners in 2025; profit distributions are separate. Source

Can an owner keep all the sales money?

No. The IRS Schedule C separates sales from business costs and expenses to calculate net profit. The owner does not simply keep all the sales money. Source

Can a small business owner earn nothing?

Some receive no pay. A 2026 survey of 2,700 small-business owners found that 28% paid themselves nothing; over half of those who did pay themselves earned under $49,000 a year. Source

Where can someone get money to start a business?

The SBA lists savings or other self-funding, investors, loans, and crowdfunding as possible ways to fund a business. Source

Can a company founder get stock as pay?

Yes. Some public-company CEO pay includes stock awards as well as salary and bonuses. Equilar found stock awards made up most of the total pay for the top-paid CEOs it discussed for 2025. Source

This section summarizes public sources. We only show numbers that have a source.

In Japan

Most people, typical, the top

Entrepreneur — Japan
WhoYearly earningsBased on
Small-company corporate officers (proxy)$44,067NTA 2022 average, reported by F&M

Famous people

WhoAmount
💼 Masayoshi Son
Chairman & CEO of SoftBank Group
$666,667 (2025)
Son is officially paid about ¥100 million a year at SoftBank, but his wealth is estimated at $80 billion in 2026, Japan's richest.
💼 Tadashi Yanai
Chairman of Fast Retailing (Uniqlo)
$3.67M (2025)
Uniqlo chairman Tadashi Yanai earns about ¥550 million a year in pay; his 2026 net worth is estimated at $65 billion.
💼 Takemitsu Takizaki
Honorary Chairman of Keyence
$20.7B (2025 · net worth)
Keyence's honorary chairman Takemitsu Takizaki is estimated to be worth about $20.7 billion in 2025.
💼 Takao Yasuda
Founder of Don Quijote stores
$5.4B (2025 · net worth)
Don Quijote founder Takao Yasuda's wealth is estimated at about $5.4 billion as of 2025.
💼 Yasumitsu Shigeta
Chairman of USEN-NEXT HOLDINGS
$6.9B (2025 · net worth)
USEN-NEXT HOLDINGS Chairman Yasumitsu Shigeta's personal wealth is estimated at about $6.9 billion as of 2025.

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Data table and sources