Who Earns What
US Children's YouTuber and educator

How much does Ms Rachel make?

Answer: Forbes estimated Ms. Rachel’s gross earnings at $26 million from March 2025 to March 2026; this is not her net worth.

Gross earnings estimate (2026)
$26M

Media estimate Forbes estimates she earned this before costs and taxes; it is not her personal wealth.

Ms Rachel$26M
Typical person in the US$50,980

About 510× the Typical person in the US. What a typical person earns in 510 years, in one year.

Earnings year by year

Year by year
20252026$26M

Hollow dots are media estimates; filled dots are official figures.

Ms Rachel — Earnings year by year
YearAmountReliabilityNote
2025$23MMedia estimateGross earnings estimate Forbes estimated her earnings for April 2024–April 2025; this is not a net-worth figure.
2026$26MMedia estimateGross earnings estimate Forbes estimates she earned this before costs and taxes; it is not her personal wealth.

Per month, day, hour and second

Based on pay of about $26M in 2026
Ms Rachel — Per month, day, hour and second
Per month$2.17M
Per day$71K
Per hour$2,970
Per second$0.82

Calculated Calculated from an estimate This spreads the year evenly over every hour, including sleep and days off. It is not pay per hour worked.

Compared with others

One day of pay (about $71K) is about 510 days of pay for the typical person in the US. Calculated

Ms Rachel — Compared with others
NameYearAmountMs Rachel earns
📹 Mark Rober2026$30M Estimated yearly income Media estimate0.9×
📹 Ryan Kaji2025$35M Estimated yearly income Media estimate0.7×
🎮 xQc2024$36M Estimated yearly income Media estimate0.7×

Ratios compare the same kind of figure (estimated total earnings with estimates, salary with salary), both in dollars (¥150 = $1). When years differ, each row shows its own year.

Who earns more?

Common questions

How much does Ms Rachel make in a day?

Dividing pay of about $26M in 2026 by 365 gives about $71K a day. This is based on an estimate.

Who earns more, Ms Rachel or Mark Rober?

Ms Rachel: about $26M (2026). Mark Rober: about $30M (2026). Mark Rober earns about 1.2× as much.

Did Ms Rachel announce this pay figure?

No. It is an estimate by magazines or news outlets, not a number the person announced.

Sources and data

Sources: forbes.com. “Estimated” figures come from news or magazines, not from the person.

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